Cool Beans Coffee is a dynamic coffee brand that blends quality with personality, offering a fun and laid-back experience for coffee lovers. To enhance the brand’s unique identity, I designed a custom mascot character that embodies a friendly, energetic, and effortlessly cool vibe.
The mascot serves as the heart of the brand, adding a playful touch that resonates with a younger, trend-conscious audience. From packaging to social media, the character creates a memorable and engaging presence, making Cool Beans Coffee stand out in a competitive market.By combining bold visuals, expressive design, and a welcoming tone, the final result is a brand that feels both premium and approachable, inviting customers to enjoy their coffee with a smile.